Media/Marketing Kit Overview

Prompt-first procedure: Describe the outcome you want in your agent conversation. The agent should select and load the appropriate AIWG assets, explain material changes, request any needed approval, and report verification evidence. Exact commands and flags appear only in the CLI reference.

The Media/Marketing Kit (MMK) helps teams plan, produce, review, and measure marketing work with reusable campaign artifacts. Use it when a campaign needs positioning, copy, creative briefs, legal or brand review, publication planning, and performance analysis that other sessions can inspect later.

Use Cases

New product launch: Define positioning and messaging, produce launch content for blog, email, and social, validate claims legally, publish on launch day, and track KPIs.

Ongoing content programs: Use the creation workflows in a repeating cycle with content calendar commands to produce consistent output across channels.

Agency handoff: Use `/intake-from-campaign` to analyze existing materials and generate structured intake documentation before production begins.

PR and media relations: Use PR and media-kit artifacts for press releases, spokesperson briefs, embargo management, and crisis response.

What It Is

MMK treats a marketing campaign the way SDLC treats a software project: defined phases, artifact templates for each phase, review gates between phases, and agents specialized for distinct roles. Rather than asking a general-purpose AI to write everything, you deploy role-specific agents — brand strategist, copywriter, legal reviewer, analytics specialist — and coordinate them through structured workflows.

The lifecycle runs in five phases:

Phase	What Happens	Key Milestone
Strategy	Goals, audience, messaging, channel plan	Strategy Baseline (SB)
Creation	Content, copy, creative assets across all channels	Content Complete (CC)
Review	Brand compliance, legal clearance, accessibility	Brand & Legal OK (BL)
Publication	Deploy, schedule, launch	Go-Live Ready (GL)
Analysis	Measure, report, optimize	Performance Review (PR)

What Gets Deployed

When you run the agent-owned use operation, the framework deploys role-specific agents, lifecycle flow commands, content generators, templates, and validation commands for campaign work.

• Phase transition flow commands: `flow-strategy-to-creation`, `flow-creation-to-review`, `flow-review-to-publication`, `flow-publication-to-analysis`
• Continuous workflow commands: brand compliance, content production, creative review, performance optimization
• Content generators: campaign strategy, content calendar, social content, email sequences, media kit
• Quality commands: `brand-validate`, `legal-clearance`, `accessibility-audit`

Artifact Storage

All campaign artifacts go in `.aiwg/marketing/`:

.aiwg/marketing/
├── intake/            # Campaign briefs, stakeholder requirements
├── strategy/          # Campaign strategy, messaging, audience profiles
├── brand/             # Brand guidelines, voice frameworks
├── content/           # Content calendars, editorial plans
├── social/            # Social media calendars, platform strategies
├── email/             # Email campaigns, sequences
├── advertising/       # Ad creative, media plans
├── pr-communications/ # Press releases, media kits, crisis plans
├── sales-enablement/  # Sales collateral, battlecards
├── product-marketing/ # Launch plans, GTM strategy, positioning
├── events/            # Event plans, sponsorship strategies
├── analytics/         # Performance dashboards, KPI tracking
├── creative/          # Creative briefs, asset specifications
├── governance/        # Brand compliance, legal clearance
├── operations/        # Production timelines, vendor management
├── working/           # Temporary scratch (safe to delete)
└── reports/           # Generated reports

Template Library

Templates are organized by marketing discipline. Categories include intake, strategy, brand, content, social, email, advertising, PR, sales enablement, product marketing, events, analytics, creative production, governance, and operations.

All templates follow the `card-metadata-standard.md` format used across AIWG frameworks, enabling consistent metadata, traceability, and index generation.

Integration with SDLC

MMK and sdlc-complete can coexist in the same project. The artifact directories do not overlap (`.aiwg/marketing/` vs `.aiwg/requirements/`, `.aiwg/architecture/`, etc.). For product launches, they share artifacts: product requirements from SDLC feed the product marketing templates in MMK; release timing from the SDLC deployment plan coordinates with the MMK publication phase.

Compliance Extensions

The `add-ons/compliance/` directory provides framework extensions for:

• FTC — Endorsement disclosures, native advertising, influencer compliance
• GDPR Marketing — Consent management, privacy policy templates, cookie compliance
• Industry-specific — Healthcare (HIPAA), financial services (FINRA/SEC), pharma (FDA), legal services

What MMK Does Not Do

MMK provides templates, workflows, and validation — not execution infrastructure. It does not publish to social platforms, send emails, or push ad campaigns. For actual deployment, integrate with marketing automation tools (HubSpot, Marketo), social platforms (Meta, LinkedIn), email service providers (Mailchimp, SendGrid), and analytics tools.

References

• Quickstart — Deploy and first campaign
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/plan-act-mmk.md` — Lifecycle phases and milestones
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/agents/` — Agent catalog
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/templates/` — Template library