Media/Marketing Kit Quickstart

Prompt-first procedure: Describe the outcome you want in your agent conversation. The agent should select and load the appropriate AIWG assets, explain material changes, request any needed approval, and report verification evidence. Exact commands and flags appear only in the CLI reference.

First time using AIWG? Begin with Install, Connect, and Verify. This guide assumes AIWG is already installed, `all` is deployed for your provider, and the agent-owned context regeneration procedure has connected the agent to this project.

Deploy the MMK framework and run your first campaign workflow in about 15 minutes.

Installation

Use AIWG to complete this documented outcome: Installation
Have it inspect the current state, explain the plan, ask before material
changes, and report the result with verification evidence.

Verify what was deployed:

Use AIWG to complete this documented outcome: Verify what was deployed
Have it inspect the current state, explain the plan, ask before material
changes, and report the result with verification evidence.

Starting a Campaign

There are three ways to start, depending on what you have:

Option A: New Campaign (from description)

If you know what you want to do but have no existing materials:

/marketing-intake-wizard "Q1 product launch for enterprise CRM targeting mid-market B2B" the interactive option

The wizard asks targeted questions about goals, audience, budget, timeline, and channels. When complete, validated intake files are saved to `.aiwg/marketing/intake/` and you can proceed directly to Strategy.

For a faster path with less guidance:

/marketing-intake-wizard "Holiday email campaign" the guidance option "6-week deadline, $30k budget, email and social only"

Option B: Existing Campaign (from materials)

If you have existing campaign assets, a media kit, or brand documents:

/intake-from-campaign ./campaign-assets the interactive option

The framework analyzes your materials, extracts campaign parameters, and generates structured intake. Interactive mode prompts for clarification on gaps.

Option C: Manual Intake

If you created intake files manually:

/intake-start-campaign .aiwg/marketing/intake/

This validates the intake and confirms readiness for the Strategy phase.

Strategy Phase

After intake (options A and B validate automatically, option C validates during `intake-start-campaign`):

/flow-strategy-baseline

Or use natural language:

Start the strategy phase

The Marketing Orchestrator coordinates the Campaign Strategist, Brand Strategist, Audience Researcher, and Content Strategist agents to produce:

• Campaign strategy document
• Messaging matrix
• Audience profiles
• Channel plan
• Budget allocation

Review the artifacts in `.aiwg/marketing/strategy/` when complete. The Strategy Baseline milestone is met when stakeholders approve goals, messaging, and channel strategy.

Creation Phase

When Strategy is approved:

/flow-strategy-to-creation

Then generate content:

/generate-content-calendar the channels option "blog,social,email" the duration option "60 days"
/generate-social-content the platforms option "linkedin,twitter" the posts option 20
/generate-email-sequence the sequence-type option "product-launch" the emails option 5

Content artifacts go to their respective directories under `.aiwg/marketing/`.

Review Phase

/flow-creation-to-review

Run validation before the Brand & Legal OK milestone:

# Brand compliance
/brand-validate ./campaign-assets/ the report option

# Legal clearance
/legal-clearance ./campaign-assets/ the framework option "FTC,GDPR"

# Accessibility (WCAG 2.1 AA)
/accessibility-audit ./landing-pages/ the standard option "WCAG-2.1-AA"

Address any issues flagged before proceeding.

Publication Phase

/flow-review-to-publication

At this point, content is scheduled and channels are activated. The Go-Live Ready milestone marks when everything is deployed or queued.

Analysis Phase

/flow-publication-to-analysis

After launch, measure and optimize:

/flow-performance-optimization the guidance option "Focus on email open rates and social engagement"

Generate a report:

/export-campaign-report the include-metrics option

Checking Status Anytime

/campaign-status

Shows current phase, completed milestones, and next steps.

Key Options

All MMK commands support two standard flags:

Flag	Purpose
`the guidance option "text"`	Provide strategic direction upfront — sets priorities, constraints, focus areas
the interactive option	Ask clarifying questions before executing

Combine them to provide partial guidance and answer remaining questions interactively:

/generate-campaign-strategy "Q2 Launch" the interactive option the guidance option "Mobile-first, Gen Z audience, TikTok primary"

Common Workflows

Quick Blog and Social Calendar

/marketing-intake-wizard "Monthly content program" the guidance option "Tech blog targeting developers, 2 posts/week + daily social"
/generate-content-calendar the channels option "blog,social" the duration option "30 days"

Product Launch Coordination

When using MMK alongside sdlc-complete for a product launch, the frameworks share the `.aiwg/` artifact directory with no overlap:

/flow-product-launch the sdlc-phase option construction the mmk-phase option strategy

Media Kit Generation

/generate-media-kit the company-profile option the assets option the press-archive option

Troubleshooting

Agents not found after installation: Re-run the agent-owned use operation and verify with the agent-owned list operation.

Intake validation fails: Check that required fields (campaign goals, target audience, budget range, timeline) are present in your intake files. Run `/marketing-intake-wizard the complete option` to fill gaps interactively.

Content calendar missing channels: Confirm that channel names match supported values: `blog`, `social`, `email`, `advertising`, `pr`.

References

• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/docs/overview.md` — Framework overview
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/agents/` — Agent catalog
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/templates/` — All 87+ templates
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/plan-act-mmk.md` — Phase lifecycle details