Media/Marketing Kit Quickstart

Deploy the MMK framework and run your first campaign workflow in about 15 minutes.

Installation

# Deploy marketing framework to Claude Code
aiwg use marketing

# Or deploy to a specific provider
aiwg use marketing --provider copilot
aiwg use marketing --provider cursor

Verify what was deployed:

aiwg list
# media-marketing-kit    installed

Starting a Campaign

There are three ways to start, depending on what you have:

Option A: New Campaign (from description)

If you know what you want to do but have no existing materials:

/marketing-intake-wizard "Q1 product launch for enterprise CRM targeting mid-market B2B" --interactive

The wizard asks targeted questions about goals, audience, budget, timeline, and channels. When complete, validated intake files are saved to `.aiwg/marketing/intake/` and you can proceed directly to Strategy.

For a faster path with less guidance:

/marketing-intake-wizard "Holiday email campaign" --guidance "6-week deadline, $30k budget, email and social only"

Option B: Existing Campaign (from materials)

If you have existing campaign assets, a media kit, or brand documents:

/intake-from-campaign ./campaign-assets --interactive

The framework analyzes your materials, extracts campaign parameters, and generates structured intake. Interactive mode prompts for clarification on gaps.

Option C: Manual Intake

If you created intake files manually:

/intake-start-campaign .aiwg/marketing/intake/

This validates the intake and confirms readiness for the Strategy phase.

Strategy Phase

After intake (options A and B validate automatically, option C validates during `intake-start-campaign`):

/flow-strategy-baseline

Or use natural language:

Start the strategy phase

The Marketing Orchestrator coordinates the Campaign Strategist, Brand Strategist, Audience Researcher, and Content Strategist agents to produce:

• Campaign strategy document
• Messaging matrix
• Audience profiles
• Channel plan
• Budget allocation

Review the artifacts in `.aiwg/marketing/strategy/` when complete. The Strategy Baseline milestone is met when stakeholders approve goals, messaging, and channel strategy.

Creation Phase

When Strategy is approved:

/flow-strategy-to-creation

Then generate content:

/generate-content-calendar --channels "blog,social,email" --duration "60 days"
/generate-social-content --platforms "linkedin,twitter" --posts 20
/generate-email-sequence --sequence-type "product-launch" --emails 5

Content artifacts go to their respective directories under `.aiwg/marketing/`.

Review Phase

/flow-creation-to-review

Run validation before the Brand & Legal OK milestone:

# Brand compliance
/brand-validate ./campaign-assets/ --report

# Legal clearance
/legal-clearance ./campaign-assets/ --framework "FTC,GDPR"

# Accessibility (WCAG 2.1 AA)
/accessibility-audit ./landing-pages/ --standard "WCAG-2.1-AA"

Address any issues flagged before proceeding.

Publication Phase

/flow-review-to-publication

At this point, content is scheduled and channels are activated. The Go-Live Ready milestone marks when everything is deployed or queued.

Analysis Phase

/flow-publication-to-analysis

After launch, measure and optimize:

/flow-performance-optimization --guidance "Focus on email open rates and social engagement"

Generate a report:

/export-campaign-report --include-metrics

Checking Status Anytime

/campaign-status

Shows current phase, completed milestones, and next steps.

Key Options

All MMK commands support two standard flags:

Flag	Purpose
`--guidance "text"`	Provide strategic direction upfront — sets priorities, constraints, focus areas
`--interactive`	Ask clarifying questions before executing

Combine them to provide partial guidance and answer remaining questions interactively:

/generate-campaign-strategy "Q2 Launch" --interactive --guidance "Mobile-first, Gen Z audience, TikTok primary"

Common Workflows

Quick Blog and Social Calendar

/marketing-intake-wizard "Monthly content program" --guidance "Tech blog targeting developers, 2 posts/week + daily social"
/generate-content-calendar --channels "blog,social" --duration "30 days"

Product Launch Coordination

When using MMK alongside sdlc-complete for a product launch, the frameworks share the `.aiwg/` artifact directory with no overlap:

/flow-product-launch --sdlc-phase construction --mmk-phase strategy

Media Kit Generation

/generate-media-kit --company-profile --assets --press-archive

Troubleshooting

Agents not found after installation: Re-run `aiwg use marketing` and verify with `aiwg list`.

Intake validation fails: Check that required fields (campaign goals, target audience, budget range, timeline) are present in your intake files. Run `/marketing-intake-wizard --complete` to fill gaps interactively.

Content calendar missing channels: Confirm that channel names match supported values: `blog`, `social`, `email`, `advertising`, `pr`.

References

• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/docs/overview.md` — Framework overview
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/agents/` — Agent catalog
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/templates/` — All 87+ templates
• `@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/plan-act-mmk.md` — Phase lifecycle details