Marketing Kit

Marketing workflows

Media/Marketing Kit (MMK) Framework - Quick Start

Build marketing campaigns with AI-assisted lifecycle: Strategy → Creation → Review → Publication → Analysis.

Install & Deploy

Option A: Claude Code Marketplace (Recommended)

Native Claude Code integration - no npm required:

# Add AIWG marketplace (one-time)
/plugin marketplace add jmagly/ai-writing-guide

# Install marketing framework
/plugin install marketing@aiwg   # Full marketing framework
/plugin install utils@aiwg       # Core utilities (recommended)
/plugin install voice@aiwg       # Voice profiles (recommended)

No account required - Plugin distribution is decentralized. No registry signup, no approval process.

Option B: npm + CLI (Multi-Platform)

For CLI tools and deploying to other platforms:

npm install -g aiwg

Deploy to your project:

cd /path/to/your/project

# Deploy marketing framework:
aiwg use marketing

After Installation

1. Open in your AI platform

claude .                   # Claude Code
cursor .                   # Cursor
droid .                    # Factory AI

2. Integrate with platform context

/aiwg-setup-project

3. Regenerate for intelligent integration

/aiwg-regenerate

`aiwg use` already wrote the project context, so natural-language command mapping ("run security review" → workflow) works right away via AIWG's Discover-First protocol. On an existing project, or to pull in the latest AIWG, run this to re-tailor the context to your codebase — optional on a brand-new project. See the Regenerate Guide for details.

4. You're ready. See the Intake Guide for starting marketing campaigns.

Artifacts Location

All documents generated in `.aiwg/marketing/`:

.aiwg/marketing/
├── intake/        # Campaign briefs
├── strategy/      # Audience, messaging
├── content/       # Calendars, copy
├── social/        # Social media plans
├── email/         # Email sequences
├── analytics/     # Performance reports
└── governance/    # Brand compliance

Voice Profiles for Content

For consistent brand voice across marketing content:

aiwg use writing           # Add Voice Framework

Built-in profiles: `technical-authority`, `friendly-explainer`, `executive-brief`, `casual-conversational`

Custom voices: Create brand-specific voice profiles:

"Create a voice profile from this sample blog post"
"Blend 70% friendly with 30% professional for our brand voice"