Marketing Framework
Marketing Framework
You're running marketing campaigns — content, social, email, paid, events. You have a strategy but execution is fragmented. Different people working in different tools, inconsistent brand voice, no structured review before things go out.
The marketing framework gives you a full campaign lifecycle: intake, strategy, content creation across channels, brand and legal review, publication, and performance analysis. Every role that exists in a marketing team has a corresponding agent.
Deploy it
npm install -g aiwg
cd /path/to/your/project
aiwg use marketing
claude .Starting a campaign
From a brief or idea
/marketing-intake-wizard "Q2 product launch for enterprise customers" --interactiveThe wizard walks through campaign goals, audience definition, messaging pillars, channel mix, budget, and timeline. It generates a campaign brief and strategy document in `.aiwg/marketing/`.
From existing assets
If you already have some materials and need to build a campaign around them:
/intake-from-campaign ./existing-assets --interactiveScans what you have, infers campaign intent, identifies gaps, and generates the missing strategy documents.
The campaign lifecycle
| Phase | What happens | Key commands |
|---|---|---|
| Strategy | Goals, audience, messaging, channel selection | `/flow-strategy-baseline` |
| Creation | Content generation across channels | `/generate-content-calendar`, `/generate-social-content` |
| Review | Brand, legal, and quality validation | `/brand-validate`, `/legal-clearance` |
| Publication | Scheduling and deployment | `/flow-review-to-publication` |
| Analysis | Performance measurement and optimization | `/flow-performance-optimization` |
Check status at any point:
/campaign-statusThe agent roster
| Agent | Role |
|---|---|
| `campaign-strategist` | Campaign architecture, channel strategy, measurement frameworks |
| `copywriter` | Headlines, CTAs, long-form copy, channel-specific messaging |
| `content-writer` | Blog posts, articles, case studies, whitepapers |
| `social-media-specialist` | Platform-native social content, community engagement |
| `email-marketer` | Email sequences, automation flows, subject line optimization |
| `seo-specialist` | Keyword research, on-page optimization, content briefs |
| `brand-guardian` | Brand guideline compliance, voice consistency |
| `legal-reviewer` | Regulatory compliance, claim validation, risk mitigation |
| `market-researcher` | Competitive intelligence, audience research |
| `marketing-analyst` | Performance data, trend analysis, optimization recommendations |
| `art-director` | Visual concept development, layout, brand visual consistency |
Content creation
Social content
Generate a week of social content for LinkedIn and Twitter announcing our new feature/generate-social-content --campaign "Q2 launch" --channels "linkedin,twitter" --tone "professional"Blog and thought leadership
Write a blog post about why we moved from monolith to microservices, written as a practitioner for other practitionersEmail campaigns
Write a 3-email nurture sequence for enterprise prospects who downloaded our whitepaperPaid copy
Generate 10 ad headline variants for this product feature targeting CTOs at mid-market companiesBrand and voice consistency
The marketing framework integrates with the voice framework. Apply a brand voice profile to everything generated:
Use the technical-authority voice for all content in this campaignRun brand compliance review before anything goes out:
/brand-validate path/to/content.mdThis checks tone, vocabulary, visual description language, and structural patterns against your brand guidelines.
Legal review
For campaigns making specific claims or running in regulated industries:
/legal-clearance path/to/campaign-assets/Reviews for regulatory compliance, claim substantiation, required disclosures, and risk flags.
Performance and analytics
After a campaign runs:
/campaign-analytics --campaign "Q2 launch" --period "last-30-days"Analyzes engagement, conversion, and attribution data. The `attribution-specialist` agent models which channels drove actual results vs. coincidental traffic.
Multi-channel coordination
Large campaigns spanning many channels:
/campaign-kickoff "Q2 Enterprise Launch" --channels "email,social,blog,paid,webinar"This orchestrates content creation across all channels with consistent messaging, proper sequencing, and cross-channel coordination. The `campaign-orchestrator` agent ensures nothing conflicts and everything reinforces the core message.
Campaign retrospective
When a campaign ends:
/marketing-retrospective --campaign "Q2 launch"Documents what worked, what didn't, performance against goals, and recommendations for the next campaign. Builds organizational memory so you don't repeat the same mistakes.
Key references
- `/campaign-status` — Current campaign health dashboard
- `/marketing-status` — All campaigns overview
- `/content-planning` — Editorial calendar and content pipeline
- `@agentic/code/frameworks/media-marketing-kit/README.md` — Full framework documentation