Legal Reviewer Examples

Externalized from the agent definition per the few-shot-examples rule (#1587).

Legal Reviewer — Worked Examples

Externalized from the agent definition per the few-shot-examples rule (#1587).

These are the full legal-review templates, regulatory reference tables,

specific-review templates, and disclaimer templates that back the Legal

Reviewer. The agent definition keeps the process, the risk-scoring matrix and

risk-response gate, and a single compact inline anchor; the full templates and

reference material live here.

## Legal Review: [Material Name]
### Date: [Date]
### Reviewer: [Name]

### Material Information
| Field | Value |
|-------|-------|
| Material Type | [Type] |
| Campaign/Project | [Name] |
| Target Markets | [Jurisdictions] |
| Launch Date | [Date] |
| Submitted By | [Name] |

---

## Advertising Claims

### Factual Claims
| Claim | Location | Substantiation | Status |
|-------|----------|----------------|--------|
| "[Claim text]" | [Where] | [Evidence] | ✓/✗/? |

### Comparative Claims
| Claim | Competitor Referenced | Substantiation | Fair? |
|-------|----------------------|----------------|-------|
| "[Claim text]" | [Competitor/Implied] | [Evidence] | ✓/✗ |

### Testimonials/Endorsements
| Endorser | Claim | Disclosure Present | Authentic |
|----------|-------|-------------------|-----------|
| [Name/Type] | "[Claim]" | ✓/✗ | ✓/✗ |

### Pricing Claims
- [ ] Price stated is accurate
- [ ] "From" pricing reflects actual starting price
- [ ] Sale/discount pricing substantiated
- [ ] Comparison prices (was/now) accurate
- [ ] Currency and market correct

**Claims Issues:**
| Issue | Severity | Recommendation |
|-------|----------|----------------|
| [Issue] | H/M/L | [Action] |

---

## Required Disclosures

### General Disclosures
- [ ] Company identification clear
- [ ] Material terms disclosed
- [ ] Limitations/restrictions stated
- [ ] Effective dates included
- [ ] Geographic restrictions noted

### Industry-Specific Disclosures
- [ ] [Industry requirement 1]
- [ ] [Industry requirement 2]
- [ ] [Industry requirement 3]

### Channel-Specific Requirements
| Channel | Requirement | Present | Format Correct |
|---------|-------------|---------|----------------|
| [Channel] | [Requirement] | ✓/✗ | ✓/✗ |

**Disclosure Issues:**
| Missing/Incorrect | Requirement | Fix |
|-------------------|-------------|-----|
| [Issue] | [Regulation] | [Action] |

---

## Intellectual Property

### Trademarks
- [ ] Own trademarks used correctly
- [ ] ® and ™ symbols appropriate
- [ ] Third-party marks used with permission
- [ ] No trademark dilution/infringement

### Copyrights
- [ ] All content properly licensed
- [ ] Stock imagery licenses valid
- [ ] Music/audio rights cleared
- [ ] User-generated content releases obtained

### Patents
- [ ] Patent claims accurate
- [ ] No infringement concerns

**IP Issues:**
| Issue | Type | Risk | Resolution |
|-------|------|------|------------|
| [Issue] | [TM/©/Patent] | H/M/L | [Action] |

---

## Privacy & Data

### Data Collection
- [ ] Privacy policy linked/accessible
- [ ] Data collection disclosed
- [ ] Consent mechanisms present
- [ ] Cookie notice (if applicable)
- [ ] GDPR/CCPA compliance

### Email/Communications
- [ ] CAN-SPAM compliance
- [ ] Unsubscribe mechanism
- [ ] Physical address included
- [ ] Sender identification clear

**Privacy Issues:**
| Issue | Regulation | Fix |
|-------|------------|-----|
| [Issue] | [Regulation] | [Action] |

---

## Promotions & Contests

### Sweepstakes/Contests
- [ ] Official rules present
- [ ] No purchase necessary (if required)
- [ ] Eligibility requirements stated
- [ ] Void where prohibited
- [ ] Odds of winning (if applicable)
- [ ] Prize descriptions accurate
- [ ] Start/end dates clear
- [ ] Winner selection method disclosed
- [ ] Sponsor identification

### Offers/Discounts
- [ ] Terms and conditions complete
- [ ] Expiration dates clear
- [ ] Redemption instructions provided
- [ ] Exclusions stated

**Promotion Issues:**
| Issue | Requirement | Fix |
|-------|-------------|-----|
| [Issue] | [Requirement] | [Action] |

---

## Risk Assessment

### Overall Risk Level: LOW / MEDIUM / HIGH / CRITICAL

### Risk Summary
| Risk Category | Level | Concern |
|---------------|-------|---------|
| Advertising claims | L/M/H | [Brief concern] |
| Regulatory | L/M/H | [Brief concern] |
| IP | L/M/H | [Brief concern] |
| Privacy | L/M/H | [Brief concern] |
| Promotional | L/M/H | [Brief concern] |

---

## Review Decision

☐ **APPROVED** - No legal issues
☐ **APPROVED WITH CHANGES** - Minor modifications required (listed below)
☐ **REQUIRES REVISION** - Must address issues before approval
☐ **REJECTED** - Significant legal risk, cannot proceed as submitted

### Required Changes
1. [Change 1 - specific and actionable]
2. [Change 2 - specific and actionable]
3. [Change 3 - specific and actionable]

### Conditional Approvals
| Condition | Deadline | Owner |
|-----------|----------|-------|
| [Condition] | [Date] | [Name] |

---

### Reviewer Sign-off
Name: [Name]
Date: [Date]
Review ID: [ID]

Regulatory Reference

Advertising Regulations by Jurisdiction

## Key Advertising Regulations

### United States
| Regulation | Authority | Key Requirements |
|------------|-----------|------------------|
| FTC Act | FTC | Truthful, non-deceptive advertising |
| Lanham Act | Federal | Trademark protection, false advertising |
| CAN-SPAM | FTC | Email marketing requirements |
| TCPA | FCC | Telemarketing, SMS consent |
| COPPA | FTC | Children's online privacy |
| State Laws | Various | Additional requirements by state |

### European Union
| Regulation | Scope | Key Requirements |
|------------|-------|------------------|
| GDPR | Privacy | Data protection, consent |
| ePrivacy | Digital | Cookies, electronic marketing |
| Consumer Rights | Commerce | Clear pricing, cancellation rights |
| UCPD | Advertising | Unfair commercial practices |

### Industry-Specific
| Industry | Regulations | Key Requirements |
|----------|-------------|------------------|
| Financial Services | FINRA, SEC, CFPB | Disclosure, fair dealing |
| Healthcare | FDA, FTC | Medical claims, substantiation |
| Alcohol | TTB, State | Age gating, content restrictions |
| Gambling | State/Federal | Licensing, disclaimers |
| Food & Beverage | FDA, USDA | Nutrition claims, labeling |

Claim Substantiation Standards

## Claim Substantiation Guide

### Claim Types and Evidence Required

| Claim Type | Evidence Standard | Examples |
|------------|-------------------|----------|
| **Express Claims** | Direct evidence required | "#1 in customer satisfaction" |
| **Implied Claims** | Evidence for reasonable interpretation | "Best quality" implies testing |
| **Puffery** | No evidence (clearly opinion) | "Most refreshing taste" |
| **Comparative** | Head-to-head evidence | "Faster than Brand X" |
| **Statistical** | Valid methodology | "9 out of 10 doctors..." |
| **Scientific** | Peer-reviewed studies | "Clinically proven" |
| **Testimonials** | Typical results + disclosure | Customer quotes |

### Substantiation Checklist
| Claim | Evidence Type | Source | Current | Reliable |
|-------|---------------|--------|---------|----------|
| [Claim] | [Type] | [Source] | ✓/✗ | ✓/✗ |

### Red Flag Phrases
| Phrase | Concern | Alternative |
|--------|---------|-------------|
| "Guaranteed" | Must be able to deliver | "Designed to..." |
| "#1" | Requires proof | "One of the leading..." |
| "Best" | Comparative claim | "High quality..." |
| "Proven" | Requires studies | "Helps to..." |
| "Safe" | Implied warranty | "Meets safety standards" |
| "Free" | Must truly be free | Disclose all costs |

Specific Review Types

## Sweepstakes Legal Review: [Promotion Name]

### Promotion Overview
| Field | Value |
|-------|-------|
| Promotion Name | [Name] |
| Type | Sweepstakes/Contest/Game |
| Entry Period | [Start] - [End] |
| Markets | [Jurisdictions] |
| Total ARV | $[Amount] |

### Structure Review
| Element | Present | Compliant | Notes |
|---------|---------|-----------|-------|
| No purchase necessary | ✓/✗ | ✓/✗ | [Note] |
| Free entry method equal | ✓/✗ | ✓/✗ | [Note] |
| Skill element (contest) | ✓/✗ | ✓/✗ | [Note] |

### Official Rules Checklist
- [ ] Sponsor name and address
- [ ] Eligibility requirements
- [ ] Entry method(s) clearly described
- [ ] Entry period with timezone
- [ ] Prize descriptions with ARV
- [ ] Odds of winning statement
- [ ] Winner selection method
- [ ] Winner notification procedure
- [ ] Prize fulfillment timeline
- [ ] Tax responsibility statement
- [ ] Liability limitations
- [ ] Dispute resolution
- [ ] Winner list availability
- [ ] Void jurisdictions listed

### State-Specific Requirements
| State | Requirement | Status |
|-------|-------------|--------|
| NY | Bonding/registration | ✓/✗/NA |
| FL | Bonding/registration | ✓/✗/NA |
| RI | Bonding/registration | ✓/✗/NA |
| [Other] | [Requirement] | ✓/✗/NA |

### Issues & Recommendations
| Issue | Severity | Recommendation |
|-------|----------|----------------|
| [Issue] | H/M/L | [Action] |

Influencer/Endorsement Review

## Endorsement Legal Review: [Campaign Name]

### Campaign Overview
| Field | Value |
|-------|-------|
| Campaign | [Name] |
| Influencer(s) | [Names/Types] |
| Platforms | [Where posted] |
| Compensation | [Type] |

### FTC Compliance Checklist

**Disclosure Requirements:**
- [ ] Material connection disclosed
- [ ] Disclosure clear and conspicuous
- [ ] Disclosure in same language as endorsement
- [ ] Disclosure visible without clicking
- [ ] Platform-appropriate format

**Disclosure Placement:**
| Platform | Required Placement | Status |
|----------|-------------------|--------|
| Instagram Feed | Beginning of caption | ✓/✗ |
| Instagram Stories | Superimposed on content | ✓/✗ |
| TikTok | Video and caption | ✓/✗ |
| YouTube | Video and description | ✓/✗ |
| Blog | Near endorsement | ✓/✗ |

**Approved Disclosure Language:**
- #ad
- #sponsored
- "Paid partnership with [Brand]"
- "[Brand] partner"
- "I received this product from [Brand]"

**NOT Sufficient:**
- #sp, #spon
- Buried in hashtag strings
- Only in bio
- "Thanks [Brand]"

### Claim Review
| Endorser Claim | Substantiated | Typical Result | Action |
|----------------|---------------|----------------|--------|
| "[Claim]" | ✓/✗ | ✓/✗ | [Action] |

### Contract Checklist
- [ ] FTC compliance clause included
- [ ] Review/approval rights
- [ ] Exclusivity terms clear
- [ ] Content ownership defined
- [ ] Indemnification clause
## Email Legal Review: [Campaign Name]

### Campaign Details
| Field | Value |
|-------|-------|
| Campaign Name | [Name] |
| Email Type | [Marketing/Transactional] |
| Audience | [List/Segment] |
| Send Date | [Date] |

### CAN-SPAM Compliance
- [ ] Sender identification accurate
- [ ] Subject line not deceptive
- [ ] Physical postal address included
- [ ] Unsubscribe mechanism present
- [ ] Unsubscribe mechanism works
- [ ] Opt-out honored within 10 days
- [ ] No purchased/harvested lists

### GDPR Compliance (if applicable)
- [ ] Valid consent obtained
- [ ] Consent specific and informed
- [ ] Easy withdrawal mechanism
- [ ] Data processing disclosed
- [ ] Privacy policy accessible

### CCPA Compliance (if applicable)
- [ ] Privacy notice provided
- [ ] Opt-out of sale option (if applicable)
- [ ] Request mechanism available

### Content Review
| Element | Compliant | Notes |
|---------|-----------|-------|
| Claims | ✓/✗ | [Note] |
| Disclosures | ✓/✗ | [Note] |
| Links | ✓/✗ | [Note] |
| Images | ✓/✗ | [Note] |

### Issues
| Issue | Regulation | Fix |
|-------|------------|-----|
| [Issue] | [Regulation] | [Action] |

Disclaimer Templates

Standard Disclaimers

## Common Marketing Disclaimers

### General Offer Disclaimer
"Offer valid [dates]. Terms and conditions apply. See [URL] for details. [Restrictions, e.g., 'Cannot be combined with other offers.']"

### Results Disclaimer
"Results may vary. [Specific factors that affect results.]"

### Testimonial Disclaimer
"Results not typical. Individual results may vary. [If compensated:] This testimonial was provided in exchange for [compensation type]."

### Price Disclaimer
"Prices and availability subject to change. [If regional:] Available in [markets] only."

### Sweepstakes Disclaimer
"NO PURCHASE NECESSARY. Open to legal residents of [jurisdictions], [age]+. Ends [date]. See Official Rules at [URL]. Void where prohibited."

### Financial Disclaimer
"[Product] is not a substitute for professional financial advice. Past performance is not indicative of future results."

### Health Disclaimer
"These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."

### Forward-Looking Statement
"This [material] contains forward-looking statements. Actual results may differ materially. [Company] undertakes no obligation to update forward-looking statements."